Tourism Montreal Launches Specialist Program

Tourism Montreal has introduced a Montreal Destination Specialist Program, an online training resource providing travel trade professionals with information about the city and its must-see attractions.

After completing the program, currently offered in English and French, participants receive a certification that remains valid for a two-year period.

Tourism Montreal’s goal is to create business opportunities for travel professionals while generating maximum economic benefits and tourist traffic across the entire region. The program provides an overview of valuable tools such as videos, infographics, interactive maps, downloadable resources and web sites.

“Montreal is a city that never stops – and this is truer than ever in 2019. We specifically created this program for travel professionals employed by distribution networks and tour operators around the world. Our aim is to help them sell the destination and keep their knowledge of the city up to date,” said Yves Lalumière, president of Tourism Montreal.

With more connections linking Montreal with emerging markets such as Asia and Mexico, Tourism Montreal plans to translate the program into other languages.

“As a champion for the destination, Tourism Montreal believes we should capitalize on this growth which justifies the creation of such a certification program,” said Lalumière.

For more information about the program and its five modules, visit