The 100% Pure New Zealand Specialist Program is gaining popularity with travel agents across North America, thanks in part to the debut of Explore PLUS, a heavily discounted independent familiarization benefit designed to help travel professionals build in-depth destination knowledge first-hand.
As of yesterday (March 12), Tourism New Zealand is incentivizing travel agents even further with a special $500 trip credit available to the first 50 agents to book an independent fam trip.
Also new to the program is Hawaiian Airlines, which now offers agents a $500 return airfare.
Other participating airlines include American Airlines and Fiji Airways. The independent fam must be booked by Aug. 12 to qualify for the trip credit and travel must occur between Sept. 1 and Nov. 11.
“We recognize agents have limited time and so we developed a program that lets them travel when they want, the way they want, and with whom they want,” said Michelle Rosenberg, Tourism New Zealand’s senior manager of Trade Partnerships, North America. “The program is very flexible and allows agents to design their very own New Zealand experience.”
To apply for the Explore PLUS program, agents must complete the 100% Pure New Zealand Specialist Program at the Bronze or Silver levels. Agents will earn Gold level status by completing their fam.