Tourism Toronto made two key, executive appointments aligned with the organization’s strategic priorities.
Andrew Weir has been named to the new position of executive vice-president, destination development, while and Jon Mamela joins Tourism Toronto as executive vice-president and chief marketing officer.
Both appointments take effect on Jan. 1, 2019.
Johanne Bélanger, president and CEO of Tourism Toronto, said that: “Modern destination marketing is more holistic than just marketing alone and it takes an active role in shaping how Toronto continues to evolve as a top global destination.”
Bélanger continued: “Leading this new initiative, Andrew will become the champion for the visitor experience and key connector for the tourism industry with business leaders and government officials to help shape the policy and business environment to spur continued growth for the visitor economy in Toronto and the region.”
She said that: “Jon [Mamela] is a true leader in destination marketing in Canada. His experience and success building national marketing programs – and expanding those programs into international markets and through new strategies and technologies — will help us inspire more travellers and drive more business to Toronto in the years ahead.”
Mamela joins Tourism Toronto after five years with Destination Canada as SVP and chief marketing officer where he led the organization?s digital marketing and sales transformation and achieved consecutive year-over-year growth resulting in new record highs for international visitation to Canada.
Weir has been with Tourism Toronto for the past 13 years. For the past four years, he has served as EVP and chief marketing officer, during which time he led the development of a new tourism brand and campaign for Toronto that has won numerous national and international awards for destination marketing.
Seen in the photo
On the left, Andrew Weir
On the right, Jon Mamela