Tourism Vancouver is set to launch #VancouverComeBack, an initiative designed to inspire residents of Metro Vancouver to begin safely exploring their communities in line with the phases of the BC Restart Plan.
The new campaign will spotlight the crucial role residents play in supporting the many local businesses that make up the city’s tourism industry.
#VancouverComeBack is a celebration of the resilience of the city and region as citizens have navigated the coronavirus pandemic to flatten the curve. The campaign aims to unite locals with the spirit of travel and encourages Metro Vancouverites to come back to experiences and businesses that make the destination special.
As part of the initiative, Tourism Vancouver has created a centralized hub — https://www.tourismvancouver.com/comeback — to connect residents with hotels, attractions, restaurants and other tourism and hospitality related businesses that have begun to re-open. The site will also include information on specific offers from partners like StayVancouverHotels.com.
Ted Lee, Acting CEO, Tourism Vancouver, said: “We have seen an outpouring of compassionate and innovative ways residents of our city are uniting to support their communities as the pandemic has unfolded over the last few months.”
Lee noted that: “As we begin to transition slowly into the recovery phase, we want to encourage Metro Vancouverites to get out and revisit their favourite restaurants or treat themselves to a staycation at a hotel – to come back to their Vancouver.”
As the city is in the early stages of reopening, services and experiences may be limited.
Tourism Vancouver will continue to follow the lead of Provincial Health Officials as the campaign rolls out in phases and in the weeks to come.
The #VancouverComeBack platform will have a list of businesses that are currently open and will be updated often as more businesses develop their re-opening plans.