TourRadar, an online travel agency for multi-day tours, has welcomed Iris Serbanescu as director of partnerships.
Based out of TourRadar’s Toronto office, she is responsible for growing the company’s strategic partnerships portfolio globally. She and her team will work together with leading tourism marketing organizations, brands and affiliates to help them drive customer growth through creative marketing campaigns.
Serbanescu brings with her years of experience managing successful partnerships, most recently from her role as manager of trade development at Bannikin Travel & Tourism. There, she helped niche-focused inbound tourism businesses develop key North American and European trade partnerships through strategic, mutually beneficial B2B campaigns.
“Iris brings a great mix of vision, energy and travel industry experience to TourRadar and has a strong track record of successfully onboarding new partners and helping them achieve their goals,” said Christian Wolters, North American managing director at TourRadar. “We couldn’t be happier to welcome Iris to the TourRadar team.”
She started her role in January and will be attending the ITB Travel Conference in Berlin this week.
Based in Vienna with service centers in Brisbane and Toronto, TourRadar works with some of the biggest names including Intrepid Travel, Topdeck Travel, Trafalgar, Uniworld and more than 1,000 local touring suppliers to offer over 30,000 tours in over 200 countries.