TourRadar Building A ‘Bigger Pie’ At Adventure Together 2023
TourRadar wrapped up its annual event, Adventure Together yesterday (Oct. 19), successfully bringing together over 1,800 travel industry professionals and thought leaders from 102 countries in-person in Vienna at the Palais Wertheim and online.
Attendees had the opportunity to participate in roundtables, panel discussions, and sessions covering key trends and challenges facing the multi-day organized adventure industry. Topics ranged from sustainability and diversity to innovation and future-proof growth.
The hybrid event also featured networking opportunities and extras tailored to the needs of different attendee groups, including GuideTogether: A training event in collaboration with TripSchool and the Global Guide Alliance, showcasing some of the industry’s top tour guides. TourRadar also announced it would bring back its Guide of the Year program in 2024, which was paused during the global pandemic.
During Q&A sessions, key members of the TourRadar community offered operators and travel agencies a glimpse into recent developments on TourRadar’s platform.
They learned about TourRadar’s Channel Manager — a flagship release this year that’s set to redefine the organized adventure category as it allows any operator on the platform to sell their adventures through any channel partner – an agent, influencer, creator, or OTA. To date, 14,000 agents and businesses have joined the platform.
TourRadar also previewed a new payment solution that allows seamless bookings and flexible remittances.
Adventure Together 2023 garnered attention from representatives within the travel and tech industries, with an eclectic group of 180 VIP travel professionals personally attending the event.
During his keynote, TourRadar CEO and Co-founder, Travis Pittman challenged the industry attendees to come together and elevate the whole organized adventure category – collectively building a bigger pie, rather than fighting for the slices of the current pie.
He told the audience: “Adventure Together 2023 provided an invaluable platform for our industry to connect, share knowledge, and explore innovative solutions for the future of travel.”
Pittman added: “We will continue to focus on building the platform and tools that the industry needs to grow. We’re also committed to bringing the whole category together to collaborate on how we move forward together.”
Former Nike CMO Greg Hoffman spoke of the future of storytelling and consumer experiences for brands of all sizes at the event. His insights included his belief that good brands create moments but great brands create movements, and that modern brands need to be in the business of articulating what an audacious future looks like and inviting their customers to be part of it.
In an industry-first, three of the top CEOs in organized adventure companies shared the stage in a panel discussion about the industry’s future.
James Thornton, CEO of Intrepid Travel, Scott Nisbet, Global CEO of Globus Family of Brands, and Travis Pittman, TourRadar CEO discussed the human need to build emotional connections and why organized adventure demand is on the rise.
Sponsor of Adventure Together 2023 included Globus, Intrepid, The Travel Corporation, Europamundo, Colette, Air Canada, Explore!, Travel Talk, and Swastik India Journeys.
In the photo
Travis and Shawn Pittman on stage at Adventure Together 2023 which took place at the the Palais Wertheim in Vienna, Austria on Oct. 18 and Oct 19.