TourRadar Finding A Sustainable Way To Help Operators Organize Adventure
If you ask Travis Pittman about sustainability and how the industry can balance its need for growth with the urgency to operate in a sustainable way, he’ll ask why it is that travel companies haven’t optimized their businesses for the shoulder seasons.
Pittman, the CEO and co-founder of TourRadar, observed: “Why does everyone need to go to Italy in August? Why can’t you go to Italy in February or March or even do something different?”
In conversation with Canadian Travel Press, he observed that: “I’m very passionate about why I feel this product [organized adventure/multi-day tours] is really kind of the future of travel,” before continuing that “50% of our bookings are to developing countries,” and pointing out that that percentage is significantly higher than TourRadar’s competitors.
And that’s because many of the competitors’ clients are going to Paris, Barcelona or Venice, while Pittman said that “with us, we’re sending people to Egypt, Vietnam, Kenya, Mexico — places off-the-beaten path.”
“When we think about travel,” Pittman explained, “there’s so much about how do we optimize for shoulder seasons. Why does everyone need to go to Italy in August? Why can’t you go to Italy in February or March or even do something different?”
As TourRadar’s CEO and co-founder sees it, “there’s so much that’s either just not known about or you don’t know you can book something that takes you to different places.”
For the full story, check out the latest issue of CANADIAN TRAVEL PRESS.