Trafalgar blazing a trail to give select advisors early access to new tours  

Trafalgar is launching Trafalgar Trailblazers — a new advisor advocacy program that gives select travel advisors exclusive early access to new Trafalgar itineraries before their first public departures.

Trafalgar Trailblazers is designed to deepen collaboration with the advisor community and the program invites participants to experience new travel styles ahead of launch and share insights that help Trafalgar refine the guest experience, while equipping advisors with the knowledge and confidence to inspire and guide their clients.

The program debuts with an opportunity to apply for one of two exclusive Trafalgar Small Group Tours FAM experiences this fall: Best of China or San Sebastián & Beyond.

Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands, observed that: “Travel advisors do more than sell vacations; they understand what inspires today’s travellers and what turns a great trip into a lifelong memory.”

DaSilva continued: “That’s why we created Trafalgar Trailblazers. We want our advisor partners involved earlier in the process, bringing their perspectives to new itineraries before they launch. It’s an investment in collaboration that ultimately creates stronger experiences for our guests and gives advisors an authentic story they can confidently share.”

Trafalgar Small Group Tours are built for guests who want the ease and confidence of guided travel paired with the intimacy of a smaller group and deeper local connection. Advisors selected for the first Trafalgar Trailblazers will win a free single room on one of two land Small Group Tours with airfare included:

• Best of China (with Yangtze Cruise) — a 7-day journey through Beijing, Xi’an and Shanghai, departing Oct. 24 to Oct. 30, 2026.
• San Sebastián & Beyond — a 7-day journey across France and Spain, departing Oct. 31 to Nov. 6, 2026.

Trafalgar Trailblazers is designed as an ongoing professional development opportunity. Beginning with Small Group Tours, the program will continue to evolve alongside future product launches Trafalgar brings to market, giving selected advisors direct, on-the-ground product knowledge they can carry into client conversation.

Said DaSilva: “This is just the beginning for Trafalgar Trailblazers. We’re continuing to invest in new and exciting products that guests want to book and advisors can confidently sell, from Small Group Tours to river cruises with much more on the horizon. This program will grow right alongside that innovation giving advisors an inside look into it all.”

Applications for Trafalgar Trailblazers are open now through July 31, 2026  — with selected participants notified the week of Aug. 10.

Applicants chosen for the first Trafalgar Trailblazers experience will have successfully demonstrated how they can advocate for the Trafalgar brand, share valuable information to shape product development and spread awareness about new products with their advisor peers and clients. An active and engaging social media presence where advisors can share their experience post-trip is encouraged.

Travel advisors can see the application to become a Trafalgar Trailblazer here.

For more on Trafalgar, go to https://www.trafalgar.com/en-ca .