Trafalgar Goes Dynamic With Reviews

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Referencing La Belle Epoque and the movie Midnight in Paris, Wolf Paunic, president of Trafalgar Canada, kicked off an industry event in Toronto yesterday (Oct. 1) for the 2016 Europe and Britain launch with specially prepared shots of Absinthe for all those in attendance.

New additions to the brochure include Celtic Filmscapes, which features locations made popular in Game of Thrones, and Highland Trail inspired by Outlander, which as the name indicates is inspired by the TV series.

A key focus of the evening was on Trafalgar’s decision to include unedited real-time reviews on their website through Feefo, a global third party ratings and reviews provider.

“People offer completely un-curated, unedited reviews on the product that reviewers are writing about. There is one caveat – the people who are writing the reviews have to have purchased the product,” Paunic says. “We are at 97% approval ratings through Feefo based on 13,400 reviews… This number is dynamic, it changes everyday.”

Pictured at the event held at Cluny Bistro are: Brett Tollman (l), CEO of The Travel Corporation, Trafalgar’s parent company, and Paunic (r).