Transat: Calling All Big Hearts
Air Transat is celebrating Valentine’s Day in a special way this year, by helping kids in Canada and around the world with a sweet gesture through its Small Change, Big Hearts program.
From midnight to 11:59 p.m. on Feb. 14, Air Transat will donate $1 for every like, comment or share on its Facebook and Instagram pages, up to $10,000.
Set up in 2004, Air Transat’s Small Change, Big Hearts program aims to collect small change, in any currency, from passengers aboard its aircraft, to donate to SOS Children’s Villages and the Children’s Wish Foundation, two charities dedicated to the well-being of children.
“As a tourism company, giving back to communities has always been a given for Transat,” says Annick Guérard, chief operating officer at Transat. “That was the incentive behind Small Change, Big Hearts, an initiative that allows us to offer constant support to two organizations that are near and dear to our heart and that make a real difference in the lives of thousands of children every year. And we’re happy to say that we have accomplished our mission, since Transat has donated more than $6 million to both charities since the creation of this program in 2004.”