Transat A.T. Inc. has risen to eighth place on the annual list of the “Best 50 Corporate Citizens” in Canada, established by the research firm Corporate Knights.
The ranking recognizes organizations with outstanding records in social engagement, environmental management and governance. For the third year in a row, Transat is the only tour operator to make the list.
“This year, we rank among the 10 leading Canadian organizations when it comes to sustainability. The credit for this prestigious distinction goes to all of Transat’s personnel, who have been supporting the organization’s efforts in this area for almost 10 years now,” said Jean-Marc Eustache (pictured), president and CEO, Transat. “We also share this recognition with our tourism partners, who continue to work hard with us to deliver the kinds of responsible products that are increasingly sought after by travellers.”
Transat committed to a structured corporate responsibility process in 2007. Basing its actions on a sustainable tourism policy, the vertically integrated tour operator has implemented a variety of programs to improve its social and environmental track record. In pursuing its social engagement, Transat works, among other things, to protect children around the world, through its partnerships with SOS Children’s Villages and Beyond Borders ECPAT Canada. It also supports heritage preservation efforts. Moreover, the company raises customer awareness of sustainable tourism and encourages its employees to take part in community outreach activities.