Transat has appointed Maria Pagano as its Senior Director, Brand & Customer Experience.
Pagano brings over 15 years of marketing strategy and branding experience in the civil and commercial aviation industry.
Xavier Szwengler, Vice President of Marketing and International Markets at Transat, said: “I’m thrilled to have Maria join our team. Her cutting-edge expertise, data-driven culture and global vision of tourism, and more specifically of air travel, will be a significant asset in the deployment of our strategic plan.”
In her new role, Pagano will oversee the strategic positioning of the Air Transat brand and all the group’s brands in both domestic and international markets. In addition, she will represent the voice of the customer within the organization and implement outstanding and personalized customer experience throughout all travel operations.