Transat Sets A Course To The Future 

It's All About Building Sustainable Profitability

“These are exciting times for Transat,” was how Jean-Marc Eustache, the company’s president and CEO opened his presentation to shareholders in March of this year.

Exciting times indeed as the company embarks on its new 5-year plan — “Building Sustainable Profitability” – and sets a course towards creating the Transat of tomorrow, reports executive editor, Bob Mowat in this week’s digital edition of Canadian Travel Press.

Guiding the company along the way will be its new chief operating officer, Annick Guérard, who in a conversation with Canadian Travel Press explained that two of the key areas of Transat’s plan involve building and developing its hotel division and delivering operational efficiencies in its leisure travel business model.

It’s no secret that Transat has been working on its hotel division for a while now, with Guérard noting that: “We used to have an interest [about 35%] in Ocean Hotels, but we finally decided to [go] our own way. So building the hotel division is a very [important] part of our plan.”

For the moment, Eustache, along with the hotel division’s newly appointed president, Jordi Solé will be in charge of Transat’s hotel initiatives.

However, Eustache, who joined Guérard to talk with CTP, explained that: “As soon as Annick [Guérard] will be really clear with the complete business that we have today, I will give her the hotel business and I will leave the company.”

For the full story, check out this week’s digital edition of Canadian Travel Press.

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