If there’s one thing that you’ll take away from a conversation with Denise Heffron and Nicole Bursey it’s that the company they work for is all about retail travel agents, reports executive editor, Bob Mowat in this week’s digital edition of Canadian Travel Press.
Heffron, vice-president, national sales and commercial and Bursey, commercial director for Transat sat down with CTP recently to talk about how the company has retained that agent-centric focus, while evolving into the business it is today.
And things have certainly changed considering that while tour companies still hold fall product launches, in most cases, they’ve already rolled out most of that product by the time its autumn.
Said Heffron, “As soon as product is available, we’re loading it up to the system and getting ready for sale earlier and earlier. So the whole suite of products is out and [we’re] ready to go now.”
Along with that, commercial director, Nicole Bursey pointed out that Transat “had a really good jump to the season with our Super Early Booking Bonus [and] I think that helps the suppliers’ moods too because we’re filling some rooms earlier than normal – and that’s good.”
Add to that Transat’s wide-range of product offerings – everything from Sun to Cruise, from Long-stay, to Winter Europe, from Weddings & Honeymoons to a special Groups Guide for agents, and more – and that gives agents a whole lot of selling options.
For the full story, check out this week’s digital edition of Canadian Travel Press.