Transat’s Europe for everyone campaign is being enhanced with new videos, designed to complement the ads being published in newspapers and posted online since January.
These 15-second-long clips are being broadcast on television and online to promote Europe (Rome, Barcelona, Paris, Marseille, London, Greece) in English and French-speaking Canada, and showcase the beauty of Quebec and Ontario to the France and UK markets.
The campaign features vacationers sharing their experiences abroad with simplicity and humour. A continuation of the Sun destination campaign, with Sun for everyone as its theme, it also promotes the accessibility of flying with Air Transat.
The two destinations presented on TV are Greece and Rome, in English and French. The online videos feature London, Barcelona, Paris and Marseille.
All of the campaign videos are available on Air Transat’s YouTube channel at https://www.youtube.com/user/airtransat .