Travel Agent Appreciation

Transat’s Sun Training Academy Rolls into Toronto

More Than 300 Agents Attend Trade Show and Dinner

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The Sheraton Toronto Airport Hotel and Conference Centre was bustling last night (Sept. 6) as more than 300 travel agents took part in Transat’s Sun Training Academy.

Featuring 50 hotel, cruise line and destination suppliers, the evening kicked off with a trade show, followed by a dinner and presentations.

“We started off in Quebec last week and the feedback has been wonderful. Attendance has been fabulous and it’s been a really positive vibe,” says Nicole Bursey, Transat’s commercial director. “Agents I think are ready to learn what’s new with Transat and to get booking for this winter season.”

From new routes, including Toronto to Managua, Nicaragua and Cartagena, Colombia, to information on the 2016-2017 sun product, as well as early booking discounts and ongoing social media initiatives for the trade to attract more clients, Dan Prior, Transat’s sales manager, Ontario & Atlantic Canada, says the events are about updating agents on the latest news and developments, and gearing them with the tools they need to continue growing their Transat sales.

Looking ahead to the winter season, Bursey says Transat has seen a jump in group bookings. While Punta Cana, Cancun and Varadero remain popular favourites year after year, she says Transat’s Central and South America offering is great for travellers searching for something a little more off the beaten and adventurous this winter.

“We’re looking forward to a good winter and it’s supposed to be very cold,” says Bursey. “Over the last year agents faced a few challenges including the low dollar, but in general Canadians look forward to their winter vacation and they deserve a winter vacation — that’s why we’re optimistic about this winter, because we really feel that there’s pent up demand.”

Further Sun Training Academies are taking place this month across Canada.

Pictured at the event are Bursey, Prior and Denise Heffron.
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