Travcom celebrates 50 and looks ahead to the future

For five decades, Travcom has been helping the travel industry evolve through the enormous technological changes that have taken place during that time.

From early back-office technology and accounting through developing ClientLinq for CRM, digital tools, online systems and today’s increasingly connected travel environment, since 1976, Travcom has been constantly evolving alongside its customers.

And while the technology has changed – and continues to change at a lightening pace — the challenge is still the same, to support and empower travel agents to concentrate on sales and provide them the tools to manage every aspect of their business.

Today, more than ever, travel agencies need technology that makes their people more productive, more efficient and better able to serve their clients.

With 50 years of experience of supporting travel agencies and a deep understanding of their needs, it is safe to say nobody understands what today’s travel agencies need better than Travcom.

Enter Clientlinq. While Travcom was a pioneer in back-office accounting systems, in 2012, the company founded ClientLinq – a web-based CRM platform and invoicing platform that was designed to support host agencies and independent travel advisors providing all of their data in one place from multiple systems.

Michael Miocevich, General Manager, Travcom Canada & ClientLinq, observed that: “Technology has changed dramatically since Travcom began in 1976, but our purpose has remained remarkably consistent: to give travel professionals better tools to work more efficiently, serve their clients better and grow their businesses.”

Miocevich continued: “Today, ClientLinq represents the evolution of that experience — bringing the front office, back office and the tools agencies increasingly need together into one connected ecosystem. We call it the Power of One, and as proud as we are of our first 50 years, we’re even more excited about what we can help our customers accomplish next.”

ClientLinq enables independent advisors to manage their client profiles, automates invoicing and accurately tracks commissions.

In 2020, Travcom expanded into mobile app marketplaces by launching the dedicated ClientLinq TravelDocs app for iOS and Android, giving advisors mobile access to the technology.

Today’s agency may be using any or all of the following platforms: CRM, Back office, Itinerary software, Forms, Website tools, Marketing platforms, Group management, Client communications and AI tools.

And while the individual technologies may work well — collectively they can create technology fragmentation. Clientlinq solves that with an integrated, end-to-end solution.

Clientlinq supports advisors all the way from booking to balance sheet and everything in between, addressing the complexity of multiple platforms.

Sandra Lombardi, co-owner, Luv to Travel, said that: “Clientlinq has significantly improved efficiency across our office. Invoicing is kept up to date.  Automation has given the team the invaluable gift of time; time to focus on what matters, speaking to clients, growing the business, curating trips of a lifetime, as well as allowing a work life balance. No more working late hours to catch up on invoicing.”

Gregory Luciani, President & CEO, Travel Only agreed: “’When advisors join TravelOnly I want them to have the tools and technology to run their business with confidence from day one. ClientLinq is an important part of that. It helps them stay on top of client details so they can spend more time selling travel and looking after their clients.’

For more, go to www.travcom.ca .