Travel Corporation Appointments


The Travel Corporation (TTC), parent company of Lion World Travel and 29 other brands, has announced several senior promotions in its adventure division.

Lucille Sive has been promoted to The Travel Corporation Africa Division CEO, and former Contiki president Brad Ford to president of Lion World Travel.

Sive, affectionately known in the travel industry as “The African Queen,” has been at the helm of Lion World Travel for more than 30 years. In her newly created role, she will be responsible for the continued growth and development of the Lion World Travel and African Travel Inc. brands in Canada and the United States.

Fresh off a five-month sabbatical, Ford joins Lion World Travel as president, working closely with Sive. Ford is a travel industry executive with 20 years experience, and has travelled and worked across South Africa, Kenya, Tanzania, Botswana, Egypt and Zimbabwe. Prior to his new appointment, Ford had led Contiki Canada for more than six years.

Also promoted is long-time Lion World Travel executive Leeann Phayre-Mallo to director, product and operations. Mallo will now oversee all Lion World Travel business processes, customer engagement and product delivery to travel agent partners and clients across North America.

All will be based in TTC – Canada’s Toronto office, and can be reached at:
Lucille Sive: [email protected]; Brad Ford: [email protected]; Leeann Phayre-Mallo: [email protected].