Experience Kissimmee Winter 2013 Newsletter

KISSIMMEE, FLORIDA REVS UP MARKETING EFFORTS IN CANADA WITH VoX INTERNATIONAL
Experience
Kissimmee has chosen VoX International Inc., as its marketing agency to
promote the Central Florida destination in Canada. Under the direction
of Experience Kissimmee, the firm will be responsible for developing and
implementing a marketing plan, providing a strategic direction in
sales, public relations and promotions for this important international
market. More Canadians are heading down south to take in the beautiful
state of Florida. Kissimmee is in close proximity to major theme parks,
spectacular nature trails, championship golf courses and many other
outdoor attractions. Kissimmee proves to be a destination to explore,
relax and unwind.

Christine Duarte, Account Manager with VoX International Inc.,
has extensive experience in the tourism industry. Christine will focus
on business development and education of Kissimmee to the trade, as well
as campaign management of all PR and advertising initiatives. The
account will also be supported by the agency’s team members in Quebec
and Western Canada. Christine Duarte can be reached at [email protected] or 416-935-1896 ext 232.

EXPERIENCE KISSIMMEE
The
tourism sales and marketing arm of Osceola County, Florida, has
re-branded itself to better align with the destination’s strategic goals
and to reach the new generation of travelers. The county tourism
promotional agency’s new name, “Experience Kissimmee,” is a call to
action to travelers planning to visit Central Florida. The re-branding
is expected to connect with the consumer on a personal level and help
communicate the uniqueness of Kissimmee to current and future
generations, setting up the destination for the years to come. Research
suggests that when it comes to travel, decision makers range in age from
mid-20s to 40s and tend to look for destinations that offer more
options and a variety of experiences.

The
new name also comes with a new logo and branding campaign with a fresh
and modern look that will be executed domestically and internationally.
The rollout will take place in December 2012 and continue into 2013,
touching all markets including domestic leisure, sports, meetings and
international. Experience Kissimmee as an organizational name was chosen
following a survey shared with Kissimmee tourism industry partners and
consumers. “Experience” was the word that resonated most.

NEW ATTRACTIONS BRING EVEN MORE MAGIC TO DISNEY
When choosing Kissimmee as a home base for a
Central Florida vacation, the action is right next door at Walt Disney
World® Resort. Canadians will want to be at the Parks this year in
particular, as they get set to debut brand new attractions and
experiences.

THE NEW FANTASYLAND
The
attraction everyone has been talking about opened last month at Magic
Kingdom. As guests pass through Cinderella Castle, they will find
themselves at the gates of the New Fantasyland. Take a stroll through
Belle’s provincial town where the beauty herself retells the classic
“tale as old as time” with the help of Lumiere. From there, grab a cool
drink at Gaston’s Tavern where Lefou’s Brew is flowing and antlers hang
from every inch of the wall. Guests wander into the enchanted forest,
right onto the door step of Beast’s castle. Join him for dinner at “Be
Our Guest Restaurant,” where beautiful chandeliers hang from the painted
ceilings and outside snow falls steadily.

Just a short “swim” away, guests can join Ariel and her
friends on Under the Sea-Journey of the Little Mermaid. Board your clam
shell and dive to the depths of the ocean for a musical re-telling of
the “The Little Mermaid.” After your journey, swim over to Ariel’s
Grotto to meet the princess herself. More fun awaits in Storybook
Circus, inspired by Disney’s animated feature Dumbo. A colorful big-top
tent attracts guests to many exciting attractions. Take to the skies on
The Barnstormer featuring Goofy or the dual Dumbo The Flying Elephant
rides with a combined playground to keep the kids occupied while you
wait for your turn to ride.

PIRATES OF THE CARIBBEAN: THE LEGEND OF CAPTAIN JACK SPARROW
Become
immersed in the world of Pirates of the Caribbean at Disney’s Hollywood
Studios in their newest walk-through attraction Pirates of the
Caribbean: The Legend of Captain Jack Sparrow.

ACCOUNT DIRECTOR
Christine Duarte
Kissimmee, Florida
Represented in Canada by
VoX International
Email: [email protected]
Tel: 416 935-1896 ext. 232