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Preliminary program (subject to change)
8:30 – 9:00 am
Registration
9:00 – 9:20 am
Welcome and Overview
Speakers:
9:20 – 10:15 am
Social Media Success for Tourism
Speaker:
Susan Sweeney
CEO, Susan Sweeney & Associates and Dean of eLearningU.com
Tourism Future Trends
Are
you ready? Many emerging online opportunities and technologies will
change the way the travel industry attracts, engages and services its
potential customers. In this trip into the future Susan Sweeney,
Internet marketing expert and the author of 8 Internet marketing books
including 101 Ways to Promote Your Web Site and Social Media for
Business will provide you with a glimpse into the experience of the
future traveller. This session is a must for all travel, tourism and
shopping industry professionals who want to be prepared for the future.
10:15 – 10:45 am
Networking Break
Sponsored by Shop America Magazine and The Cultural Traveler guide.
10:45 – 11:15 am
Creative Coopertition: Shop Las Vegas
Case Study:
Speaker; 
Art Jimenez
Senior Director of Leisure Sales, Las Vegas CVA/Shop Las Vegas
The
Las Vegas CVA has collaborated for more than a decade with eight
renowned shopping centers and outlets to successfully promote Shop Las
Vegas.
11:30 am – 12:15 pm
Speaker:
Kim MacGregor
Tourism Research Unit
Ontario Ministry of Tourism, Culture and Sport
12:30 – 2:00 pm
Shop Toronto Luncheon
Speakers:
David Martin
Director, Ted Rogers School of Hospitality and Tourism Management,
Interim Director, Ted Rogers School of Retail Management.
Pamela Laite
Vice President, Tourism Toronto.
Official launch of exciting new Shop Toronto program with opportunities for successful tourism marketing partnerships
2:15 – 3:00 pm
Destiny USA, Syracuse NY
Speaker:
Rose Hapanowich
Director of Marketing, Destiny USA
Case study
on the exciting rebranding and launch of the 2.4 million square foot
tourist destination in Syracuse, NY that includes a strong mix of luxury
outlet tenants, restaurants and entertainment. New brands are
continuing to open to create a unique and dynamic consumer shopping
experience. Oxford Economics has projected an annual visitation rate of
over 29 million visitors from throughout the U.S. and Canada. Destiny
USA is expected to be the second most visited shopping center in the
country, according to Travel and Leisure magazine.
3:00 to 3:15 PM
Networking Break sponsored by Turtle Island Recycling
3:15 -4:15 pm
Ontario Motor Coach Association – Build Your Lucrative Group Tour Business
Ann Fairley
Vice President, Ontario Motor Coach Association (OMCA)
Ted Goldenberg
Chair of Ontario Motor Coach Association elected tour council
Michelle Tupman,
Director of Tour Operations,
Great Canadian Holidays & Coaches in Kitchener, Ontario
A wealth of ideas to grow your group tour business presented by industry experts and OMCA leaders.
4:15 – 4:40 pm
A World of Opportunities!
Rosemary McCormick
Shop America Alliance
China, Brazil, USA inbound market and packaging for success.
Success stories from successful shopping centers and retailers.
4:45 pm
Shop The World Tourism Conference Wrap Up
Tim McGuinness
International Council of Shopping Center
5:00 – 6:30 pm
Networking Reception
Hosted
by Tourism Toronto at trattoria mercatto located in the Eaton Centre,
right next door to Ryerson, a 5-minute walk. Enjoy food, drink and share
new opportunities with colleagues. |
