Travel Agent Appreciation

Register Today! Shop The World Tourism: Canada, Toronto, October 15


Ryerson University, Ted Rogers School of Management
Toronto, Canada
Monday, October 15, 2012
Affluent Shopers

Want to learn how to capitalize on the lucrative travel and tourism industry? Register today
for Shop the World Tourism Canada! This educational and networking
program is designed for shopping center and tourism professionals who
need to understand the benefits of working together by attracting
tourists to their shopping centers or retail districts. It is essential
to market shopping and dining destinations as a top attraction to the
international and domestic visitor. This program will allow participants
to understand the synergies between shopping and tourism and how to
leverage this important growth industry. 
Tourism Toronto

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Participants include:

Shopping Center Owners, Developers and Management Companies *
Retailers * Leasing Agents * Tour Operators * Hoteliers * Public
Relations Firms * Convention and Tourism Bureaus * Airlines *
Concierges * Restaurants * Chambers of Commerce * Departments of
Economic Development * Marketing professionals * Tourism Executives *
Destination Management Companies

Preliminary program (subject to change)
8:30 – 9:00 am

9:00 – 9:20 am
Welcome and Overview


Welcome Speakers

9:20 – 10:15 am
Social Media Success for Tourism

Susan Sweeney

Susan Sweeney

CEO, Susan Sweeney & Associates and Dean of

Tourism Future Trends

you ready? Many emerging online opportunities and technologies will
change the way the travel industry attracts, engages and services its
potential customers. In this trip into the future Susan Sweeney,
Internet marketing expert and the author of 8 Internet marketing books
including 101 Ways to Promote Your Web Site and Social Media for
Business will provide you with a glimpse into the experience of the
future traveller. This session is a must for all travel, tourism and
shopping industry professionals who want to be prepared for the future.

10:15 – 10:45 am
Networking Break

Sponsored by Shop America Magazine and The Cultural Traveler guide.

10:45 – 11:15 am

Creative Coopertition:  Shop Las Vegas
Case Study:


Art Jimenez

Senior Director of Leisure

Sales, Las Vegas CVA/Shop Las Vegas
Las Vegas CVA has collaborated for more than a decade with eight
renowned shopping centers and outlets to successfully promote Shop Las

11:30 am – 12:15 pm


Kim MacGregor

Tourism Research Unit
Ontario Ministry of Tourism, Culture and Sport

12:30 – 2:00 pm
Shop Toronto Luncheon


David Martin

David Martin

Director, Ted Rogers School of Hospitality and Tourism Management,
Interim Director, Ted Rogers School of Retail Management.

Pamela Laite

Vice President, Tourism Toronto.
Official launch of exciting new Shop Toronto program with opportunities for successful tourism marketing partnerships

2:15 – 3:00 pm
Destiny USA, Syracuse NY

Rose Hapanowich
Rose Hapanowich

Director of Marketing, Destiny USA

Case study
on the exciting rebranding and launch of the 2.4 million square foot
tourist destination in Syracuse, NY that includes a strong mix of luxury
outlet tenants, restaurants and entertainment. New brands are
continuing to open to create a unique and dynamic consumer shopping
experience. Oxford Economics has projected an annual visitation rate of
over 29 million visitors from throughout the U.S. and Canada. Destiny
USA is expected to be the second most visited shopping center in the
country, according to Travel and Leisure magazine.

3:00 to 3:15 PM
Networking Break sponsored by Turtle Island Recycling

3:15 -4:15 pm
Ontario Motor Coach Association – Build Your Lucrative Group Tour Business

Ann Fairley

Ann Fairley

Vice President, Ontario Motor Coach Association (OMCA)

Ted Goldenberg

Ted Goldenberg
Chair of Ontario Motor Coach Association elected tour council

Michelle Tupman

Michelle Tupman,
Director of Tour Operations,
Great Canadian Holidays & Coaches in Kitchener, Ontario

A wealth of ideas to grow your group tour business presented by industry experts and OMCA leaders.

4:15 – 4:40 pm
A World of Opportunities!

Rosemary McCormick

Rosemary McCormick

Shop America Alliance

China, Brazil, USA inbound market and packaging for success.

Success stories from successful shopping centers and retailers.

4:45 pm
Shop The World Tourism Conference Wrap Up

Tim McGuinneuss
Tim McGuinness

International Council of Shopping Center

5:00 – 6:30 pm
Networking Reception

by Tourism Toronto at trattoria mercatto located in the Eaton Centre,
right next door to Ryerson, a 5-minute walk. Enjoy food, drink and share
new opportunities with colleagues.

Special Thanks to the Planning Committee:

  • Pamela Laite, Tourism Toronto
  • Christopher Barry, Tourism Toronto
  • Lucia Connor, Yorkdale Shopping Centre
  • Rashmi Sudan, Yorkdale Shopping Centre
  • Lesley Boughen,Vaughan Mills
  • Lorie Brodie, Toronto Eaton Centre
We hope you can join us!


Rosemary McCormick

President, Shop America Alliance

707-224-3795 office

707-494-8788 mobile  

is the premier global trade association of the shopping center
industry. ICSC has more than 55,000 members in over 90 countries that
represent shopping center owners, developers, managers, marketing
specialists, investors, retailers, brokers, academics and public
officials. For more information visit

Shop America
Alliance is the exclusive travel trade organization representing more
than 200 premier shopping tourism destinations, retailers, shopping
centers, museum stores and outlets in North America. SAA publishes Shop
America Magazine, The Cultural Traveler Guide. For more information