travelbrands Launches “Hope. Inspire. Smile.” Holiday Giving Campaign
This holiday season, travelbrands is bringing Canada’s travel advisor community together to give back with the launch of “Hope. Inspire. Smile.” — a holiday giving campaign organized alongside its parent company, H.I.S. Canada Travel Inc., and its family of brands.
Together, the companies are supporting SickKids, Dans la rue, and other local charities, helping spread hope and joy to communities in need.
Through the campaign, travel advisors are invited to make a difference in several ways, from donating toys and essential items to contributing Loyalty REWARDS POINTS.
Advisors can drop off a donation at the travelbrands Toronto or Montreal office, bring one along to an upcoming industry event where a travelbrands BDM is in attendance for them to collect, or donate Loyalty REWARDS POINTS in support of SickKids.
To make every contribution go even further, travelbrands will match the dollar value of all Loyalty REWARDS POINTS donated until Dec. 4, 2026, doubling the impact of every donation.
In Toronto, travelbrands is launching “Bring a Toy. Share the Joy.” with a big goal of collecting 2026 toys by Dec. 4, 2026 for SickKids. Advisors are encouraged to donate new, unwrapped toys from the approved SickKids donation list.
In Montreal, travelbrands will support Dans la rue, an organization that provides support and services to young people experiencing homelessness or precarious situations.
Advisors are encouraged to donate new essential items requested by the organization, including socks, underwear, sweaters, shoes, coats, blankets, soap, shampoo and toothbrushes. They will also accept new, unwrapped toys, which will be distributed to children in need through local charitable organizations.
Nathalie Tanious, President & CEO, H.I.S. Canada Travel Inc., said that: “Travel is a gift. It brings people together, creates memories and gives us experiences that can stay with us for a lifetime. But we also know there are so many people in our communities who need support in other ways, especially during the holiday season.”
Tanious continued: “Our travel advisor community is such an important part of who we are, and we wanted to do this alongside them. We know how powerful our travel community can be when we come together, and I’m excited to see what we can accomplish together and how much joy we can bring to families and communities this holiday season.”
Three Ways for Advisors to Participate in Giving Back
Drop Off a Donation at a travelbrands Office
On Nov. 25, travel advisors are invited to stop by the travelbrands Toronto or Montreal office to drop off a donation, connect with their local BDM and members of the travelbrands team, and join us in giving back this holiday season.
Toronto – Supporting SickKids: Donate a new, unwrapped toy from the approved SickKids donation list.
5343 Dundas St. W, 4th Floor | Toronto, ON M9B 6K5 – Drop-off hours: 9am – 5pm EST
Montreal – Supporting Dans la rue: Donate a new essential item requested by Dans la rue, including socks, underwear, sweaters, shoes, coats, blankets, soap, shampoo or toothbrushes. New, unwrapped toys are also welcome and will be distributed through local charitable organizations.
601 – 2100 rue Drummond | Montreal, QC H3G 1X1 – Drop-off hours: 9am – 5PM EST
Bring a Donation to an Upcoming Industry Event
Attending an industry event where travelbrands will be present? Bring your donation along and connect with your travelbrands BDM, who will collect it on behalf of the campaign. Advisors can reach out to their local BDM ahead of an upcoming event to confirm their attendance and coordinate their donation.
Donate Loyalty REWARDS POINTS – and travelbrands Will Match Them
Advisors can also support SickKids by donating their Loyalty REWARDS POINTS between October 19 and December 4, 2026. To make every contribution go even further, travelbrands will match 100% of the dollar value of all Loyalty REWARDS POINTS donated, doubling the impact of advisor contributions. For every dollar of value donated by advisors, travelbrands will contribute the same value in support of SickKids.
The “Hope. Inspire. Smile.” holiday giving campaign runs until Dec. 4, 2026.
