TravelBrands Names Roussin to New Post
TravelBrands has promoted Christian Roussin to Director of Sales (Quebec) & Strategic Development. In this expanded role, Roussin will assume responsibilities previously held by industry veteran Lina Côté, who will retire later this year.
Roussin’s appointment marks the next chapter in a remarkable 25-year career in the travel industry. Over the past year, in his role as Senior Manager of Strategic Development, Roussin has led a variety of cross-functional initiatives across TravelBrands, working closely with key internal stakeholders and external partners. His strategic mindset and commitment to innovation have deepened his understanding of the business and reinforced his passion for supporting the success of Canadian travel agents.
Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc. (parent company of TravelBrands), said that: “Christian’s deep industry knowledge, collaborative mindset, and passion for the travel advisor community make him the perfect choice to take on this expanded role.”
Tanious continued: “He leads with integrity and vision, and his ability to inspire others while building strong relationships will continue to elevate our presence across the Canadian marketplace. We’re confident that under Christian’s leadership in this expanded role, our sales strategy in Quebec will grow stronger and more connected than ever.”
As Director of Sales (Quebec) & Strategic Development, Roussin will spearhead TravelBrands’ sales strategy in Quebec, overseeing partner relations, agency engagement, and strategic development initiatives that align with TravelBrands’ long-term growth objectives.
Go to www.travelbrands.com for more.
