TRAVELSAVERS makes Quebec debut
TRAVELSAVERS Canada is expanding into Quebec, officially marking the completion of a national presence. TRAVELSAVERS is rolling out its direct mail program in Quebec with all material translated by a certified translator. This includes multi-branded lifestyle direct mailers and individual supplier pieces. In addition, French Canadian agencies can take advantage of a fully translated version of Travel Club, TRAVELSAVERS’ customer loyalty program, new e-marketing program, its proprietary cruiseexpress B2B and B2C booking engine and more. “The initial feedback we’ve received from suppliers and agencies alike has been overwhelming,”says Kathryn Mazza-Burney, executive vice-president of sales and service for TRAVELSAVERS. “Since our initial debut in Canada 12 years ago, our purpose has always been to develop the very best products and services that cater distinctly to this market. Our programs aren’t cookie cutter the industry recognizes that.”TRAVELSAVERES’ extranet, an informative resource for its travel professionals containing supplier details, exclusive offers, educational opportunities, promotions, new company initiatives and business-building tactics will appear in French, as will all internal sales and marketing communication. The consumer site, http://www.travelsaverscanada.com , an important lead generator, will be translated as well. The TRAVELSAVERS Canada team includes the appointment of Quebec-based Lydie Rauzon as director of business development to oversee the Quebec market. Her prior experience includes management-level positions with Transat Distribution Canada, Advantage Travel & Cruise Centres Inc. and Thomas Cook Travel. Membership in Canada has more than doubled over the past five years and now boasts some of Quebec’s strongest travel agencies including Voyages Concierge Deluxe Travel, Voyages Caleche Inc. and MKI Travel/Voyagers MKI.
