The TreadRight Foundation has launched a campaign to support TreadRight Heritage Initiative partner Wildlife SOS – India this coming Earth Day.
For every booking made on April 22 with The Travel Corporation’s (TTC) family of brands around the world, The TreadRight Foundation will donate $1 to Wildlife SOS – India to help save elephants in abusive or harmful situations.
Asian elephants in India suffer from a lack of elephant welfare awareness and public awareness, sadly resulting in the exploitation of elephants for street begging, circus performances/entertainment and temple processions. Wildlife SOS in India aims to help rescue and rehabilitate elephants in distress, including those being used illegally under deprived conditions.
Each dollar donated by TreadRight will go directly towards supporting the organization’s land fund for the Elephant Conservation and Care Centre in Mathura, India with the goal of expanding the existing rescue centre in order to provide space to house 50 more elephants that are in need of rescue.
In addition, TTC, TreadRight and Wildlife SOS will publish “A Guide to Ethical Elephant Experiences” featuring important tips to help responsible travellers know what to avoid, to ensure their elephant experiences are rewarding for people and elephants alike.
“Working with Wildlife SOS in India as one of our TreadRight Wildlife Initiative partners, we’ve had the tremendous opportunity to fully appreciate the remarkable effort and care their entire organization commits to saving elephants,” says Brett Tollman, chief executive, TTC and Founder, TreadRight Foundation. “That is why our travel brands across the planet are participating in this important Earth Day campaign, helping Wildlife SOS secure the land required to care for elephants still desperately in need of rescuing from harmful situations.”