TreadRight to Receive 2015 World Tourism Award

treadright-foundation-Oct20

The TreadRight Foundation, a joint initiative between The Travel Corporation’s family of brands, has been named the recipient of the 2015 World Tourism Award.

Celebrating its 18th anniversary, the World Tourism Award was inaugurated in 1997 to recognize organizations, destinations, and attractions for outstanding initiatives related to the travel and tourism industry, and in fostering sustainable tourism and developing programs that give back to local communities.

“It’s truly an honour to have been chosen as a recipient of the 2015 World Tourism Award,” says Brett Tollman, CEO, The Travel Corporation. “We’ve come a long way since the introduction of our sustainability and conservation program in 2008. We have worked diligently with some absolutely inspiring partners that have helped power us forward us as we continue on our sustainability mission. We share this honour with each of them.”

TreadRight is being recognized for its mission to promote sustainable travel through conservation, leadership, and education. To date, TreadRight has supported more than 35 sustainable tourism projects worldwide, including partnerships with the Aspen Institute’s Alliance for Artisan Enterprise, WildAid, Wilderness Foundation – Africa, the National Geographic Society, the National Trust in the UK, Save Vernazza, the Sea Turtle Conservancy, WHOLE WORLD Water, Surfrider Foundation, Australia Zoo Wildlife Warriors, Tourism Cares, WWF, Conservation International and more.

This past year saw TreadRight introduce the TreadRight Wildlife Initiative and the TreadRight Heritage Initiative, both of which provide a more comprehensive approach to issues of sustainability.

Tollman and TreadRight Ambassador Céline Cousteau (pictured) will accept the award during a special ceremony on Nov. 2, opening day of World Travel Market at the ExCel Centre in London.

(http://www.treadright.org)