Trees4Travel Appoints Barclay To Lead Canada Expansion

Trees4Travel has advanced its North American expansion with the appointment of Canada based travel market expert, Fiona Barclay.

Barclay joins the leading UK carbon calculation and positive compensation company specializing in the travel industry from her role as director, supplier management North America at CWT Vacations, where she spearheaded their integrated approach and strategy for the organization.

Before CWT Barclay was with Air Canada Vacations as VP product and partnerships, shaping the strategic expansion of the product offering throughout Air Canada’s global network.

These and former posts ensured Barclay’s contact list touches every major sector across the North American travel industry and ensures Ms Barclay will be a major new asset as she drives Trees4Travel’s partnerships for sustainability with businesses across the region and its messaging that it is possible to make travel planet and people positive.

Commenting on her appointment, Barclay said: “I was on board with Nico and Elkie’s plans for travel in a more conscious way, from the moment they first shared their concept for Trees4Travel. It is truly a simpler, more economical, effective and easy to integrate solution for travel businesses than anything that had been brought to me before. My intention is to be part of the solution. This move is testament to my belief that Trees4Travel is that solution.”

She went on to describe her belief that sustainability must be included in the measurement of a business’s success and her desire to help businesses reach that goal and streamline effective change.

Barclay will be building and managing a team in North America to reach out to travel connections across the US and Canada over the coming months to demonstrate the ease of integrating the Trees4Travel tech into their systems and the benefits to businesses and their passengers of sustainable travel.

Nico Nicholas CEO of Trees4Travel said of the appointment; “We have been waiting for the opportunity to bring Fiona on board.  We have known her by reputation and then directly, for many years now, and recognize how respected she is by the North American travel industry.  We know she is the ideal person to spearhead our growth in this valuable and ready market.  Together we will effect positive change.”

For more, go to