Trees4Travel, Baxter Media Unveil Ground-Breaking Partnership

Trees4Travel has announced that its first North American media partnership will be with Canada’s largest travel industry publisher, Baxter Media.

The ground-breaking partnership will enable Baxter Media to rebalance its carbon footprint by planting trees through Trees4Travel.

Moving forward, Baxter Media will work with Trees4Travel to reduce its carbon footprint at its industry events and for business travel and will encourage others in the industry to find their impact levels in order to make their own positive impact in the fight against climate change.

As well, Trees4Travel and Baxter Media have committed to working together to educate the travel industry on the benefits of sustainable travel through editorial content and webinars, including the Responsible Travel & Tourism virtual forum taking place on April 7, 2022.

That event will bring together several industry experts for a virtual session that will help travel industry members understand how to promote more sustainable travel.

Trees4Travel has committed to planting a tree on behalf of every attendee of the April 7th webinar with an overall goal of 250 trees planted.

To register, click here.

Wendy McClung, Executive Vice President, Baxter Media said: “This partnership is a perfect fit for our company. We have always championed responsible travel practices dating back to our Responsible Travel & Tourism Forums in the late 1990s. We welcome the opportunity to continue along the right path and lead the way for others with the partnership of Trees4Travel.” 

Baxter Media’s annual Agent Choice Awards Gala, taking place June 23, 2022 in Toronto, will be sponsored in part by Trees4Travel.

Trees4Travel CEO Nico Nicholas is looking forward to this partnership with Baxter Media and said: “We are thrilled to be working with Baxter.  We know their media expertise and strong connections in the tourism community will ensure Trees4Travel quickly becomes recognized as the go-to-choice for creating cleaner, more mindful travel in the USA and Canada.”

Established in 1948, Baxter Media’s current portfolio of publications includes Canadian Travel Press, Travel Courier, Press Today,, the Agents’ Choice Readership Survey and OFFSHORE-travel at its finest.

It also hosts virtual and in-person events for the industry including Travel Agent Appreciation, the Agents’ Choice Awards Gala and Industry Webcasts.

Trees4Travel is a UK based ‘business for good’ company that enables travel to be planet and people positive. The company works with future-minded travel brands in the business and leisure sectors, calculating the impact of journeys using GHG and DEFRA protocols, then translating trips into trees.

Trees4Travel was co-founded by Nico and Elkie Nicholas in 2020 and is a proudly equal opportunities employer with teams in seven countries and counting. VoX International represents them in North America.

For more on Trees4Travel, contact VoX International at [email protected]

For more on Baxter Media, contact [email protected]


Posted in Canada, News, Responsible Travel