TripAdvisor’s Viator has launched a Travel Agent Program (TAP), a new booking platform created specifically for travel agents.
Agents can now book directly through Viator, gaining direct and immediate access to the world’s largest selection of more than 70,000 commissionable tours and attractions, including TripAdvisor and Viator’s VIP, Exclusive and Skip the Line products.
“While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses. For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless,” said Ben Drew, head of growth, Viator. “We’ll collect and incorporate feedback from early adopters as we continue to evolve the program and, ultimately, help agents around the world grow their businesses.”
According to officials, TAP offers a competitive commission rate and caters to a global travel agent audience, allowing for multiple currencies, along with monthly reporting for easy performance analysis. Agents will also have access to a resource centre with helpful tips and content, including agent training, product knowledge development and destination guides to increase industry knowledge and in turn, their bottom lines.
Agents can now join the program without any fees or restrictions to book as an individual, a host agency, or member of host agency and receive direct commission from Viator, without third-party payment distribution.