TTC Tour Brands launches new price drop promise

TTC Tour Brands is launching a new price drop promise, following strong early demand for 2026 and ahead of annual fall sales.

The new value offer is designed to drive early bookings across Trafalgar, Insight Vacations, Brendan Vacations and Costsaver.

Launched as part of the 2026 Early Booking Deal, Price Drop Promise allows travellers to book with confidence knowing they’ll receive the best available price, even if the cost of their tour drops later. When travellers pay in full within 7 days of booking, they’ll be eligible for a refund of the price difference should the cost of the same tour be lower on TTC Tour Brands’ sites before departure*.

“Advisors now have an incredible tool to help close early sales and reassure their clients that waiting for the lowest possible price isn’t necessary,” said Whitney Ramirez, SVP of Sales for TTC Tour Brands. “With Price Drop Promise, travellers get the best rate on an unmatched selection of tours, with over 2,500 definite departures ready to go for 2026. It’s a smart way for advisors to build trust and drive bookings earlier in the season.”

The initiative comes amid a rise in demand for 2026 bookings, an increased shift in value-conscious travel decisions, and ahead of the year’s major sales events, including Black Friday and Cyber Monday. The new Price Drop Promise is designed to eliminate the guesswork from timing a booking and securing the best available rate for clients who are wary of missing future discounts.

Price Drop Promise is available on any 2026 tour from Trafalgar, Insight Vacations, Brendan Vacations, or Costsaver, including tours already discounted through TTC Tour Brands’ 10% Early Booking Deal. The offer applies to new bookings made with code PDP26 between now and September 2, 2025, provided travellers pay in full within 7 days.

With TTC Tour Brands’ 2,500 definite departures for 2026, representing over 120,000 seats, advisors can confidently recommend tours that are already set to operate and secure commissions without delay.

For full offer details, Canadian travel advisors can visit agents.ttc.com or contact their TTC Tour Brands Sales Manager.