Turtle Bay package no shell game

Oahu, Hawaii’s Turtle Bay Resort’s “Live the Life” package introduces guests to the intricacies of Oahu’s North Shore and a chance to experience the mystique of the coastline first hand. The package starts at US$16,954 and does not include applicable taxes and/or resort fees. Prices are subject to change without notice and the package is valid through Dec. 22, 2012. It includes seven nights in the Alii Presidential Suite, ground transportation to/from airport, private vehicle and driver on-call for length of stay, nightly turn-down service, wine, Waialua chocolate and fresh pineapple slices upon arrival, daily in-suite breakfast for two and a variety of Turtle Bay Resort new logo amenity items for two guests, such as caps, T-shirts and hoodies, customized Turtle Bay Resort surfboards of any length for two guests (plus carry cases), US$1,000 gift card from Quicksilver for the purchase of surf and lifestyle attire prior to arrival at Turtle Bay Resort (guests can order online at Quicksilver.com), a private lunch with an iconic North Shore surf legend to learn about the history of surfing and the mystique of the North Shore, private VIP behind the scenes tour by local waterman of some of the world’s most famous surfing breaks, including Sunset Beach, Pipeline and Waimea, ride on the back of a jet ski in “monster” surf with a local waterman or ride solo (surf conditions pending), daily private surf and stand-up paddle board lessons with a local waterman (unlimited use of rental boards and water equipment for length of stay), private canoe paddling and canoe surfing session, private helicopter/aerial tour for two of the North Shore’s epic surf breaks, and a private farm tour for two followed by a private cooking lesson in-suite by a Turtle Bay Resort culinary staff member using ingredients gathered during the tour (wine tasting included). Also included are nightly VIP access to Surfer [The Bar] and any special events taking place during the stay, private professional photographer on hand to capture all the epic moments: surf lesson/jet ski/canoe paddling/spearfishing/helicopter/farm tour/VIP surf legends meet and greets, daily fitness sessions designed for improving guests’ core strength and surfing prowess and three spa treatments for two. The Turtle Bay Resort has a rebranding campaign intended to meet the evolving expectations of today’s travellers and the premium they place on experiences. The strategy shifts the brand essence from “True Hawaii” to “Turtle Bay Resort on Oahu’s Fabled North Shore” and presents a waveform as its new visual identity. The plan, centred on a conceptualized brand story, was developed over a 15-month period with input from resort employees and members of the local community. The goal of the campaign is to feature the resort’s proximity to epochal surf (and the sport’s burgeoning lifestyle market) and re-position Turtle Bay as a member of a new genre of energized, experience and event-driven resorts that appeal to the interests of cross generations, travellers, visitors, as well as a variety of country of origins. The brand story, initially based on six pillars, is a description of how people