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U by Uniworld Set To Make Waves

New River Cruise Brand Coming For 21- To 45-Year-Olds

U by Uniworld – a groundbreaking new brand from Uniworld Boutique River Cruise Collection – is now available for bookings, allowing agents with clients aged 21 to 45 to experience nine European itineraries beginning in spring 2018.

The first-ever cruise brand of its kind, U by Uniworld offers a fresh approach to experiential travel, introducing a whole new audience to cruising on some of the most interesting rivers of Europe.

“Uniworld has always strived to lead innovation in the river cruise industry and we saw a great opportunity with U by Uniworld to reach an entirely new audience,” said Uniworld president Ellen Bettridge. “River cruising is the best and most comfortable way to experience all that Europe has to offer, in an affordable way, and we’re incredibly proud to create a brand that will broaden the interest in this type of experiential travel.”

“The U by Uniworld brand is built on a foundation of Uniworld’s river cruising expertise and the leadership in youthful travel of its sister brands Contiki and Busabout,” said Brett Tollman, chief executive of The Travel Corporation (TTC). “The official sales launch of U by Uniworld reflects the unwavering determination and drive of The Travel Corporation to continue to innovate in and contribute to the travel and tourism industry.”

Four eight-day itineraries – Rolling On The Rhine, Germany’s Finest, The Danube Flow and The Seine Experience – sail the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays in major cities like Paris, Vienna (pictured), Amsterdam and Budapest. Three Super Cruise options combine two or more U itineraries into one 15- or 22-day bucket list journey.

U by Uniworld also offers two five-day holiday itineraries – Dashing Through The Danube and A Merry Little Christmas Cruise – for those who want to experience the magic of Christmastime in Europe and a special New Year’s Eve celebration. These festive itineraries include a trek through a Bavarian Forest to Passau’s Christmas Market; a Viennese “Taste of Christmas” excursion; and an exclusive, classic Christmas concert in Klosterneuburg Abbey.

With a maximum capacity of 120 adventurous travellers, the first two U by Uniworld ships – The A and The B – will be all black outside and feature a sleek, cool interior design with open communal spaces and rooftop lounges.

According to officials, The A and The B will serve as a fully equipped waterfront contemporary hotel, taxi, bar, restaurant, café, nightclub and yoga studio, all in one.

The A and The B will offer three room categories – Studio, Balcony and Suites – all with river views.

Eight-day itineraries on The A start at US$1,699 per person and include sailings along the Rhine, Main and Danube Rivers. Pricing for The B, which sails exclusively on the Seine River and throughout France, starts at US$1,999 per person. Starting rates are based on double occupancy and are inclusive of gratuities; port charges are not included.


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