Uniglobe Launches Revitalized Brand

Uniglobe Travel International has launched a new brand presence, an evolution of the brand created almost 40 years ago that officials say has become synonymous with corporate travel.

The new brand identity and design package reflects Uniglobe’s new mission – to drive clients’ success through better travel.

“At Uniglobe, our vision is to be the unrivalled travel partner of choice for small and medium businesses,” says U. Gary Charlwood, founder, chairman and chief executive officer of Uniglobe Travel International. “Our new brand reflects our continued commitment to innovation while providing our clients with an elevated service experience that puts them first. To succeed in today’s travel industry, it’s all about being engaged, knowledgeable, creative problem-solvers, with the ability to see possibilities and solutions others can’t. Now, we are taking the brand to another level with a focused client-centric strategy, all about providing travel solutions that help businesses grow.”

Uniglobe’s worldwide network, represented in 60 countries, gives clients the benefit of accessing content and technology they wouldn’t get from an independent agency, combined with hands-on support from local agency owners who really care about their clients. Uniglobe’s local owners are personally invested in ensuring that they provide seamless travel experiences while effectively managing a travel budget. That approach is encapsulated in the new brand motto – Travel Well.

“Our new brand identity is sophisticated and professional but still pays tribute to the core values that the company was built on – flexibility, reliability and dependability,” says Martin Charlwood, president and chief operating officer for Uniglobe Travel International. “As we worked on this renewed strategic direction over the last year, it was important it speaks to the passion our agency owners have for understanding what their clients need and their dedication to helping them succeed, whether they are taking a routine trip to a meeting or organizing a conference on another continent.”