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Vail Unveils ‘EpicMix Time’

96-Hour Sale Locks in Savings of up to 60%

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Vail Resorts has unveiled EpicMix Time – an expansion of its industry-leading and award-winning ski and snowboard app, EpicMix – which will allow guests at Vail, Beaver Creek, Breckenridge and Keystone to access real-time lift line wait times enabling them to make the most out of their ski and ride experience.

Leveraging recently developed technology, EpicMix Time will calculate and display up-to-the-minute chairlift and gondola line wait times across 55 core lifts and gondolas, as well as 13,600 acres of skiable terrain in Colorado.

“EpicMix Time delivers time transparency to our guests, showing them lift line wait times across the mountain, providing them with information to choose where to ski and ride, and giving them more time on the slopes,” said Kirsten Lynch, executive vice-president and chief marketing officer of Vail Resorts. “This is just another innovation from our team that introduces more digital technology to the mountain in a way that does not interfere with the guest experience or the incredible beauty of our mountain resorts.”

EpicMix Time will debut during the 2015-16 winter season at the company’s four Colorado resorts – Vail, Beaver Creek, Breckenridge and Keystone. After piloting the program in Colorado, Vail Resorts plans to expand EpicMix Time to its other destinations in upcoming seasons, as well as expanding the program to give updates on on-mountain restaurant and retail store wait times as well.

“Providing real-time lift line wait times is a first for the ski industry,” said Robert Urwiler, Vail Resorts’ executive vice-president and chief information officer. “Similar to apps showing traffic flow, like Google Maps or Waze, we’re applying unique and sophisticated analytics to aggregated, anonymous location data generated by smart phones and other mobile devices across the distinct topography and layout of our chairlifts to calculate reliable wait time information for our guests.”

EpicMix debuted in 2010 as an RFID-based system which allows skiers and riders to track their days on the slopes and share their accomplishments via social media, while never getting in the way of the on-hill skiing and riding experience.

Guests can activate their free EpicMix accounts at http://www.epicmix.com.

And, for just 96 hours beginning today (Aug. 18) travellers can lock in the best lodging rates – at up to 60% off – across Vail Resorts and RockResorts mountain destinations in Colorado, Lake Tahoe and Utah, as well as Grand Teton National Park and even Jamaica (Half Moon) with Snow.com’s fall “96-Hour Sale” at http://www.snow.com/96.

Reservations for the Snow.com 96-Hour Sale can be made by calling 1-866-684-5606 or online at http://www.snow.com/96.

Current Epic Pass holders are eligible for further lodging discounts and offers.

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