Venture Deeper Into St. Kitts

The St. Kitts Tourism Authority launched its new brand campaign — “Venture Deeper” — in Toronto this week. It builds on the island’s distinct characteristics while introducing elements of introspective self-discovery and intention that speak to the purpose-driven goals of today’s travellers.

Ellison “Tommy” Thompson, CEO of St. Kitts Tourism Authority, said: “St. Kitts is relatively new to tourism, only focusing efforts and resources to tourism within the last 20 years. This gives our island a very different ethos in the Caribbean.” Thompson continued: “We are contemplative, nostalgic, and soulful. We appeal to intrepid travellers eager to explore, to learn, and immerse themselves fully in a new experience. There are many layers to peel back when exploring St. Kitts, and we are excited that the campaign showcases this unique positioning to the world.”

The campaign includes visual assets and written content to encourage a deep exploration of St. Kitts that will span across the Tourism Authority’s website, social media channels, as well as advertisements, out-of-home and various digital channels.

The motion and still photography introduces a mix of lifestyle imagery that provides a documentary-feel, while the black & white imagery uses intentional blurring of the subjects to draw the audience’s eye to the island, creating more depth, intimacy and sophistication.

In addition to the visual elements, the content reflects the culture and history of St. Kitts, as well as all the soul-stirring discoveries travellers make across the island.

With Canadians ranked among some of the most passionate foodies in the world, the Tourism Authority also unveiled a new 28-page print and digital Savour St. Kitts Culinary Guide, an inspirational Kittitian Cocktail Book featuring local rums and crafted cocktails, and a pocket-sized Restaurant Guide, tools that can be utilized by agents and consumers to learn more about the culinary scene.

Said Thompson: “We look forward to the “Venture Deeper” campaign resonating with travellers in a variety of ways, as they discover for themselves all that the destination has to offer.”

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