Victoria to host LGBT Tourism Conference

Travel Gay Canada (TGC), Canada’s LGBT Tourism Industry Association, will host its third Annual Canadian LGBT Tourism Conference in Victoria, BC on Oct. 12 at The Fairmont Empress Hotel. Tourism industry professionals from across North America will gather for a day-long conference to examine who the lesbian, gay, bisexual and transgender (LGBT) travel market is, what they look for when travelling, and how to successfully reach them. The North American LGBT travel market is estimated to be worth more than $70 billion. Canada is recognized as one of the most progressive and inviting countries in the world, and it is a choice destination for LGBT travellers. But as more and more countries from across the globe enter the market and start welcoming LGBT tourists, Canada must continue to actively reach out and promote itself to remain competitive. Leading authorities on the LGBT market will present on topics as diverse as creating successful marketing strategies; the changing landscape of LGBT media; diversification within the LGBT market; and more. The conference kicks off with a welcoming reception on Oct. 11. (http://www.tgcconference.com)