Virgin Atlantic takes off in ChatGPT with airline app

Virgin Atlantic has launched an app within ChatGPT, opening up a new way for customers to discover and plan their next trip simply by asking.

Building on Virgin Atlantic’s AI-powered Concierge, the Virgin Atlantic app in ChatGPT allows customers to search for flights using everyday language, whether they’re dreaming of a summer escape to London and the English countryside or connecting onwards to visit family or business partners in India or South Africa.

Customers can ask for exactly what they want, from “flights to London in July” to “show me flights in Premium from New York or Boston next month,” with tailored options surfaced instantly. ChatGPT then presents these in a clear, easy-to-read summary, making it simple to compare and choose.

Once a flight is selected, customers are seamlessly directed to Virgin Atlantic’s website or mobile app to complete their booking, creating a smooth journey from inspiration through to purchase.

The launch builds on the airline’s recent digital innovations, including the rollout of Virgin Atlantic Concierge and the introduction of its new mobile app, giving customers more ways to plan and manage their trips.

Juha Jaervinen, Chief Customer Officer at Virgin Atlantic, said: “We’re proud to be the first airline in the world to launch an app in ChatGPT, as we continue to focus on meeting our customers where they are and making it easier than ever to connect with us.”

Jaervinen continued: “Whether you know exactly where you want to go or you’re just looking for inspiration, this experience is designed to make planning and booking your next trip simple and seamless. You can simply ask, and we’ll do the rest, showing the best options quickly.”

And he added: “By combining the power of AI with the personality and care we’re known for, we’re creating experiences that feel more personal, more intuitive and unmistakably Virgin Atlantic.”

The Virgin Atlantic app in ChatGPT is available now.

Go to www.virginatlantic.com for more.