Virgin Voyages Introduces ‘The Band’
Virgin Voyages has unveiled “The Band,” a sleek wearable technology made from recycled ocean plastic that will unlock voyage adventures for future guests (Sailors) upon the debut of Scarlet Lady on April 1.
Brought to life through a partnership with BIONIC® Yarn, a material engineering leader committed to addressing plastic pollution in marine and coastal environments, Virgin Voyages has created the travel industry’s next-level smart wearable technology that is equal parts functional and stylish. The lightweight, relaxed eco-chic accessory is nautically inspired and can be taken home by Sailors as a post-voyage keepsake.
“Just like our stunning fleet of Lady Ships, and through our partnership with BIONIC, our wearable technology marries sustainability with smarts and style, which is quintessentially Virgin,” said Tom McAlpin, CEO of Virgin Voyages. “The Band will be our seamless and worry-free way for Sailors to not only unlock their cabin with ease, but to explore all of the thrills and great experiences that Scarlet Lady and the rest of our fleet will have to offer.”
As part of planning for a voyage, Sailors will receive The Band via mail prior to stepping on board. Activating with just the tap of the wrist, The Band is a hands, wallet and worry-free way for Sailors to: Access their cabins, serving as a room key, board the ship with ease, pinpoint location for delivery of Shake for Champagne, make onboard purchases and pay for the drinks tab, game at the casino, VIP pass for Suite Sailors to enter Richard’s Rooftop.
To complement The Band’s ease of navigation, The Sailor App will be available in the coming weeks for Sailors to complete the check-in process, book Shore Things and more.
To continue Virgin Voyages’ commitment to create Epic Sea Change for All, rope material for The Band is built entirely from BIONIC yarn and contains six grams of marine and coastal plastic, equivalent to one-half of a plastic water bottle that washes ashore.
Through this partnership, both Virgin Voyages and BIONIC have also committed to further sustainability initiatives. This includes additional ocean clean-ups, and a commitment to recovering two-or-more pounds of plastic for every new Sailor joining Virgin Voyages in 2020.