Virgin Voyages Launches Epic Sea Change For Retail

Virgin Voyages is chartering a new course with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea.

Channeling Starboard’s position as the industry leader in designing transformative retail environments and distinct guest experiences, Virgin Voyages launches a retail assortment of purpose-driven brands, designer luxe collections, destination pop-ups and a shopping concept inclusive to all Sailors.

The (Virgin) red carpet will be rolled out for Starboard’s retail offerings during Resilient Lady’s inaugural MerMaiden voyage from Piraeus, Greece, May 14. At the High Street Shops on Deck 6, sustainability meets elevated luxury with a wide range of products including LVMH-exclusive brands, while destination pop-ups on Deck 7 will celebrate ports visited, as well as Virgin Voyages’ onboard immersive entertainment events with rotating giftable assortments.

Alongside new offerings, the brand looks forward to continuing its partnership with Yellow Leaf Hammocks, a staple relaxation piece on the ship’s balcony cabins with an origin story rooted in sustainability and a mission to transform communities.

Virgin Voyages’ CEO, Tom McAlpin said: “As a brand, Virgin Voyages creates unforgettable experiences for our Sailors. Retail is such an important part of the overall experience that we offer and partnering with industry veteran, Starboard, is an exciting opportunity to make our fleet the ultimate retail destination on the high seas.”

Lisa Bauer, Starboard’s President and CEO, said: “Together, we’ve curated a thoughtful collection of upscale, inclusive and sustainable products that seamlessly align with Virgin Voyages’ Lady Ships. Our reimagined retail caters to the Sailor’s aspirations and passions, engaging through thoughtful retail moments and offering something special for everyone onboard.”

Photos courtesy of Virgin Voyages