New luxury cruise line Virgin Voyages is officially open for business for travel partners in Canada, the US and the United Kingdom.
The new travel brand affectionately refers to travel partners as First Mates and has opened registration on FirstMates.com, a dedicated online platform for travel sellers.
“On board a ship, a First Mate is the Captain’s most trusted confidant and right hand, which is how we see our travel partners because their input and guidance has been critical to the development of our sales strategy, policies and onboard experiences,” said Stacy Shaw, vice-president of sales and business development for Virgin Voyages. “We aim to be brilliant to do business with, and we are calling all travel sellers looking for a fresh travel option for their customers and a simple approach to business to join us on our journey as a First Mate.”
FirstMates.com will be the digital home for First Mates to learn, engage and do business with Virgin Voyages. Beginning Feb. 5, FirstMates.com will offer all of the tools needed for First Mates to become immersed in everything Virgin Voyages has to offer, including downloadable digital and in-store marketing materials, interactive learning materials and more.
Virgin Voyages will kick off “Cabin Fever” on Feb. 6, an immersive learning campaign for First Mates on Scarlet Lady’s cabins and suites as they prepare to go on sale. First Mates will be able to make bookings for the new travel brand’s highly anticipated 2020 inaugural season through FirstMates.com as of Feb. 14 and can contact the company’s Sailor Services team from Feb. 5 if they have clients holding pre-sale deposits.
All First Mates registered to do business with Virgin Voyages before the on sale date of Feb. 14 will have the opportunity to enter to win tea with Sir Richard Branson (must opt-in to sweepstakes by 11:59 EST on Feb. 13).
Virgin Voyages’ Rebellious Luxe experience will be Adult-by-Design, a sanctuary at sea curated for the 18-plus traveller looking for a new holiday option that offers Virgin’s world famous rock star service, fresh made-to-order dining, added value for sailors with an inclusive pricing model, a no nickel-and-diming policy, and more.