Virgin Voyages Unveils Perks Of The Sailing Club

Virgin Voyages is saying ahoy to its new loyalty program, The Sailing Club. The dual-pronged perks program is teeming with benefits and exclusive offers for the remainder of 2022 and unlocks a limited window of opportunity for its Sailors to elevate themselves to the brand’s highest status tier in 2023.

Nirmal Saverimuttu, President and Chief Experience Officer, said: “This brand was built on innovation, so we’re taking a truly unique approach and developing a program that will give Sailors a taste of what’s to come while rewarding those who’ve supported the brand all along. I’ve met so many incredible Sailors – many who’ve voyaged with us more than 10 times since we’ve launched – and this new program is a thank you for their commitment. We’d also love their help in shaping the future and are seeking their ideas to create a game-changing loyalty program they’ll fall in love with.”

As part of the brand’s perks program, Virgin Voyages’ Sailing Club is introducing 2 Perks, exclusively available to loyal qualifying Sailors in 2022. The introduction of these new perks will reward and benefit those who book or sail in the near future, promoting end-of-year travel set to coincide with increases in booking trends and the cruise industry’s comeback.

Perk 1: Sail in 2022 with Deep Blue Extras: Deep Blue Extras, a collection of unrivaled luxuries that elevate qualifying Sailors to VIP treatment. From one free Shake for Champagne, anytime boarding and premium wifi (when available), to exclusive cocktail parties and laundry services, these rewards are meant to amp up the experience and encourage Sailors to unleash their inner RockStar. With rebooking rates as high as 50% from past Sailors craving another adventure with Virgin Voyages, the line continues to impress travelers, earning the most five-star reviews than any other cruise line on TripAdvisor. Now, the company is rewarding these travelers, as well as giving avid sea-goers, an opportunity to step aboard while maintaining their benefits from other lines. Deep Blue Extras are available for all qualifying Sailors that sail from September through December 2022.

Perk 2: Book in 2022 with Red Hot Booking Bonus Months: Virgin Voyages is also introducing Red Hot Booking Bonus Months. Spanning from Aug. 30 through Nov. 15, 2022, any new qualifying booking made during these select Red Hot Months (excludes bookings made with existing voyage credits), will allow all qualifying Sailors to be treated to special on-board spending perks and chances to win extraordinary experiences across the Virgin family. More exciting prizes will be announced next week. For a sneak peak, these will include a luxurious trip to Ulusaba, Richard Branson’s private game reserve in South Africa, and Virgin Points through Virgin Red, the rewards club from Virgin designed to give you exclusive access to the Virgin family and beyond. In addition, Sailors who take advantage of this perk by making a qualifying booking between now and Nov. 15, 2022 will earn an extra $200 in Sailor Loot (aka on-board spending credit), which is combinable with all other promotions, offering rich rewards to loyal Sailors.

As a further enhancement to the Red Hot Booking Bonus Months and with an eye towards 2023, Virgin Voyages is introducing “Tokens” to track all qualifying spend to ensure Sailors are positioned for benefits in 2023.

All of the money spent with Virgin Voyages since inception will be counted and tallied as Tokens. And as an exclusive perk for all loyal Sailors, every dollar spent during these Red Hot Booking Bonus Months – up to four Tokens per dollar for Sea-Blazers, and three Tokens per dollar for Sea-Rovers – will contribute to an individual’s future status. As the program is unveiled in 2023, these Tokens will fast-track Sailors to the highest tiers possible, unlocking even more phenomenal perks in the next year.

The 2022 Perks will be available to all loyal qualifying Sailors defined as:

Sea-BlazersPioneers who took to the high seas in 2021 were dubbed Sea-Blazers to match the trail-blazing brand. These Sailors were the first to come aboard and will be rewarded handsomely for their support. Additional perks include a $125 Bar Tab Bonus for life.

Sea-RoversWe’re coining anyone who has sailed with Virgin Voyages twice in 2022 as a Sea-Rover as they too, are bold and inspired. Sea Rovers will earn a $100 Bar Tab Bonus for two years (valid through 2024).  

Match & Sea More SailorsWorld travellers enrolled in other cruise and select airline travel rewards programs will now have the opportunity to come aboard and Virgin Voyages will match their status. They’ll also be granted Sea-Rover status, which includes the $100 Bar Tab Bonus for two years (valid through 2024) .

As the final component of the 2022 program, Virgin Voyages is inviting Sailors to channel their inner Richard Branson and awaken their entrepreneurial spirit. The brand is eager for Sailors to share what perks they’d like offered, how Virgin Voyages can elevate its loyalty program, and what the company can do to make its Sailing Club one of the most irresistible in the travel industry.

To share an idea on what The Sailing Club should encompass,  please email [email protected].

Virgin Voyages is accepting all ideas along with volunteers to participate in surveys and/or focus groups.

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