Virtuoso highlights the power of purposeful travel

Virtuoso brought together its top advisors who share a passion and commitment to creating a more sustainable future for travel and tourism during its annual Virtuoso Travel Week in Las Vegas.

Building on the organization’s more than 15 years of supporting responsible tourism and those who make it foundational to their practices, Virtuoso honoured top leaders, while also providing inspiring network updates in the positive impact space during its Under One Sky event.

Virtuoso Chairman & CEO Matthew D. Upchurch and Vice Chair & Sustainability Strategist Jessica Hall Upchurch awarded both a travel agency member and an individual advisor with Sustainable Leadership Awards, while three additional award categories based on Virtuoso’s pillars of sustainability – Protecting the Planet, Celebrating & Honoring Cultures and Supporting Local Economies – were voted on live during the Under One Sky lunch and presented to the winning partners. A new category – Sustainable Destination – was introduced this year to recognize an exemplary tourism board.

Hall Upchurch said: “I’m excited about our progress and our acceleration in supporting positive impact in the travel industry over the past 15 years. We started with just some of us trying to tell the story of those who were making a difference. With the support of our Sustainability Council, we’ve grown from some to many – a growing and engaged community of advisors and partners leveraging data and tracking our impact. For example, at our first sustainable-travel focused summit earlier this year, we used AI devices to harvest the wisdom of some of our most dedicated advisors and partners into practical tools to help our community.”

Go to www.Virtuoso.com for more.