Virtuoso finds longer, higher-spend trips driving strong summer 2026
According to Virtuoso, Canadian travellers are reshaping the summer season, prioritizing longer, higher-value trips that are driving strong growth although demand for travel to the United States has softened, the travellers who are going are...
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Sustainability driving seasonal shift in luxury travel
Today’s luxury travellers are prioritizing decisions that reduce pressure on destinations, support local communities and enhance the overall travel experience according to a new survey of Virtuoso travel advisors. When Virtuoso asked those...
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Virtuoso accepts Scenic Luxury Cruises & Tours as regional partner
Scenic Luxury Cruises & Tours has been accepted by Virtuoso as a regional partner serving the group’s member agencies and their travel advisors in Latin America and the Caribbean; the U.S. and Canada. Inclusion in Virtuoso will present...
What’s the outlook for luxury travel, Virtuoso has some answers
Virtuoso provided those attending with the latest leisure travel outlook from Oxford Economics during its 2026 Symposium in Seoul, Korea earlier this month. Executive Vice President, Strategic Communications, David Kolner presented the...
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Virtuoso names Bourland as President, Dowell as CCO
Virtuoso has announced two key C-suite appointments as part of an evolved leadership structure designed to further its continued global growth. Brad Bourland, who has been serving as Virtuoso’s Chief Operating Officer since 2020, assumes...
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Virtuoso’s Canada Forum signals strong 2026 sales momentum
Virtuoso kicked off its slate of in-market events with its 2026 Canada Forum last week, bringing together over 100 attendees, including owners and managers from Virtuoso’s travel agency members in Canada and preferred partners from around the...
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Virtuoso taps into nine must-have experiences for luxury travellers in 2026
Virtuoso has unveiled the next level of epic experiences courtesy of its global 2026 Luxe Report, an annual forecast highlighting how, where and why savvy travelers will be exploring in the year ahead. Virtuoso tapped into its elite force of...
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Virtuoso taps into 2026 luxury trends in new report
Once again, Virtuoso is tapping into the key trends shaping luxury travel in the coming year. Using the expertise and insights of its member agencies, The 2026 Virtuoso Luxe Report uses the expertise and insights of its member agencies to...
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Virtuoso highlights the power of purposeful travel
Virtuoso brought together its top advisors who share a passion and commitment to creating a more sustainable future for travel and tourism during its annual Virtuoso Travel Week in Las Vegas. Building on the organization’s more than 15...
Virtuoso takes a deep dive into what’s new and what’s next
Virtuoso has taken a deep dive into “what’s new and next in luxury travel. Based on data drawn from its network of travel agencies and advisors, preferred partners and high-net-worth/ultra-high-net-worth clientele, Virtuoso offered insights...
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