VISIT FLORIDA and global music superstar Pitbull have teamed to launch a partnership designed to help Florida integrate its travel brand into the international music scene.
Highlights of the partnership include:
- With more than 100 million social followers, Pitbull will use and feature VISIT FLORIDA’s #LoveFL hashtag on all his video screens at concerts around the world, as well as on his live New Year’s Eve special from Miami on Fox.
- VISIT FLORIDA will be doing a week-long takeover on Elvis Duran and the Morning Show/iHeart Radio featuring daily prize packages to Miami and VIP passes for Pitbull’s New Year’s Eve event.
- Florida’s beaches will be the exclusive backdrop of Pitbull’s upcoming video for the single “Sexy Beaches” – his videos have over six billion views, his worldwide music sales exceed 60 million singles and he has No. 1 hits in more than 15 countries.
“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” said Paul Phipps, chief marketing officer for VISIT FLORIDA. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travellers through his global fan base.”
Other elements of the partnership will include promotional appearances, concert “meet and greets,” social media calls to action driving to VISIT FLORIDA’s Facebook page and the inclusion of Florida locales in future music videos.
“Florida is home, and I’m excited to be working with VISIT FLORIDA to share what I love about the Sunshine State with my fans around the world,” Pitbull commented.