Visit Lauderdale Adds Accessibility Microsite
Visit Lauderdale launched its new VisitLauderdale.com destination website that includes an accessibility microsite in recognition of the tourism bureau’s new focus on accessible travel as part of its well-established inclusion commitment.
Visit Lauderdale, formerly known as Greater Fort Lauderdale Convention & Visitors Bureau, launched the new Visit Lauderdale name and brand slogan “Everyone Under the Sun” last year.
The slogan is a nod to the destination’s residential diversity and lengthy involvement with inclusive travel marketing. Work has been underway with Simpleview since the brand launch on the new destination site.
Meanwhile, Visit Lauderdale staff has been working to increase awareness of existing accessibility offerings in the destination and to help area businesses provide enhanced offerings for travellers with both visible and hidden disabilities.
Richard Gray, Visit Lauderdale’s SVP of Inclusion & Accessibility, said that: “Accessible tourism is not only about human rights, but also an opportunity to embrace and educate all visitors,” “We embrace all visitors with wide open, welcoming arms and we are dedicated to increasing awareness of accessibility features throughout the destination.”
Go to www.visitlauderdale.com/accessibility to check it out.