Visit Orlando has launched the new destination brand, Unbelievably Real, in Canada at the beginning of this month (Sept. 5). The new brand highlights what is both fantastical and authentic about The Theme Park Capital of the World to tell the destination’s holistic story.
National and Ontario-focused television, digital, social media and search engine marketing will run across Canada, as well as digital and high-impact OOH focused in Toronto with placements in popular Yonge-Dundas Square and across major malls.
The fall launch of Unbelievably Real will highlight the incredible and diverse range of attractions and experiences across the destination, embodying the unique character of Orlando. From high-impact advertising placements across Toronto, to digital media assets, Unbelievably Real Orlando will be brought to life for travellers for the remainder of 2022.
Casandra Matej, president & CEO of Visit Orlando, said: “With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest international market. This new campaign captures the essence of our destination – if you can imagine it, you can experience it here – that’s why Orlando is Unbelievably Real.”
The campaign will roll out nationally with an emphasis on Ontario with audiences split 60/40 between families and adults traveling without kids. Digital mall boards will reach potential travellers during the busy retail season along with billboards and advertising lighting up Yonge-Dundas Square.
The campaign’s call-to-action will drive consumers to VisitOrlando.com for information on theme parks, things to do and see, dining, safety updates and more. On the website, visitors can also make an appointment for a complimentary, personalized one-on-one Vacation Planning Service with one of Visit Orlando’s vacation planning experts for advice and guidance on building the perfect itinerary.
Travel advisors are encouraged to complete the Orlando Travel Academy to stay up to date on the latest developments in Orlando, plus receive special benefits such as 50% off certain theme park tickets and deeply discounted hotel rates. Visit Orlando will also be hosting interactive agent training events in Toronto and Montreal this December.
More information on specific resources for travel professionals, including collateral, sales aids and itinerary planners can be found on Visit Orlando’s travel trade site, VisitOrlando.com/trade.