Visit Orlando Names Adam Rogers as vice president of travel industry sales

Adam Rogers has been named vice president of travel industry sales by Visit Orlando.

In this role, Rogers will lead Visit Orlando’s global travel industry sales strategy and oversee its Travel Industry Sales and Market Development teams. He will work closely with members, tour operators, wholesalers, airlines and other industry partners to drive visitation, identify new opportunities for growth and strengthen Orlando’s position as a premier global destination.

The industry veteran joins Visit Orlando as the organization continues to expand its global footprint. With sales representation in 15 international markets, Visit Orlando remains focused on growing international visitation and increasing Orlando’s visibility among travellers worldwide.

In 2025, Visit Orlando trained more than 48,000 travel advisors and generated more than 3.2 million room nights through industry partners, helping drive more economic impact for the region.

Casandra Matej, President and CEO of Visit Orlando, said: “Adam brings a unique combination of global travel industry expertise and deep Orlando roots. Travel trade partnerships remain a critical driver of visitation to Orlando, and Adam’s global perspective, extensive industry experience and strong relationships across the travel community will help us build upon our past success with trade partners to create more opportunities for our members and support the continued growth of our destination.”

As for Rogers, he said: “Orlando is one of the most recognized destinations in the world, and I am honored to join Visit Orlando at such an exciting time. I look forward to working alongside our members and industry partners to build on Orlando’s global momentum and help travel advisors and trade partners better sell Orlando so that more travellers choose our destination.”

Rogers will begin his role on Oct. 26 and report to Visit Orlando’s Chief Sales Officer, Lisa Messina.

Go to www.VisitOrlando.com or www.OrlandoMeeting.com for more.