Visit Seattle launches online training program for travel pros

Visit Seattle has launched Seattle Destination Training, a free interactive online program designed to equip travel professionals with in-depth knowledge and skills they can use to showcase the Emerald City’s exceptional experiences to their clients.

The self-paced program takes roughly 2 hours to complete in full, offers a robust curriculum that covers Seattle’s diverse attractions, culture, and natural beauty.

Participants can explore four meticulously designed courses:

• Seattle’s Spirit: Sports Events – an in-depth look at Seattle’s vibrant sports scene and annual events, from Seahawks football to cultural festivals.
• Mastering the Art of Selling Seattle – strategies and insights to effectively showcase Seattle's unique offerings to potential travellers.
• Exploring the Great Outdoors: Seattle’s Adventure Guide – a comprehensive guide to outdoor activities and natural wonders in and around Seattle.
• Savouring Seattle: A Culinary Journey – an exploration of Seattle's renowned food and drink scene, including fresh seafood and signature coffee shops.

“We’re thrilled to launch this Seattle training program”, said Liz Johnson, senior director of tourism development at Visit Seattle. “Equipping travel professionals with the tools and resources to become destination experts is crucial, and with this certification, our partners will be able to easily curate unforgettable experiences for visitors from around the globe.”

Upon completion, participants earn the "Seattle Certified" designation, establishing them as insiders, offering memorable vacations perfectly tailored to suit client preferences as well as a chance to WIN 1 of 3 spots on an upcoming fam trip scheduled for early October 2025.

The program also provides free resources, including vibrant visuals and comprehensive guides, as well as updates on destination news, trends and must-visit spots, allowing agents to remain informed and inspired.

For more information or to enroll in the Seattle Destination Training Program, visit

www.seattledestinationtraining.org/.