VisitBritain Chairman, Nick de Bois Is On A Mission

During its recent North American travel trade event in San Francisco, VisitBritain tourism officials brought news that 2022 UK arrivals from Canada have bounced back from the pandemic doldrums, and have now exceeded 2019 Canadian arrivals by 3% — from 874,000 Canucks to 897,000. This growth is on track to hit a predicted 944,000 by the end of 2023.

VisitBritain also announced that the total spent by Canadians on UK holidays has increased impressively – from £734 million in 2019 to £934 million in 2022 – a 27% growth.  Canadians are spending about £1,042 per visit, which is up by 24% over 2019, and staying an average of 11 nights per trip. That compares to an all-market average of eight nights. 

Leading the travel trade mission in San Francisco earlier in the fall was Nick de Bois, the chairman of VisitBritain, who said, “We’re going to smash through that £1 billion mark. Our mission is to drive a thriving tourism industry and North America is a vital part of the recovery.”

During the 2023 Destination Britain North America travel trade event, de Bois took time to sit down with travel trade media from across the continent, including Baxter Media western Canada editor Ted Davis.

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