VisitBritain Gears Up For ExploreGB Virtual

From Feb. 27 to March 3, VisitBritain is gearing up to virtually host its annual flagship trade event, ExploreGB.

ExploreGB Virtual will bring together over 200 global buyers to connect online and do business with 320 tourism industry suppliers and destinations from across Britain.

The five-day program of virtual events gives destinations and suppliers the chance to promote their tourism products and services to top global buyers and forge valuable business connections.

Travel industry buyers from more than 20 countries are joining the virtual event including from Australia, Canada, China, the Gulf Co-operation Council (GCC) markets, France, Germany, Italy, Spain and the USA.

More than 10,000 pre-scheduled one-to-one virtual business meetings will take place during the event.

Paul Gauger, VisitBritain’s Executive Vice President, The Americas, Australia & New Zealand said: “We are excited to be hosting our flagship trade event, connecting global travel trade buyers with British suppliers to do business, highlighting the latest tourism products, experiences and innovations, as well as promoting our welcome.”

Gauger continued: “Our priority is to build back international visitor value, driving the strong recovery we have seen. ExploreGB is a timely opportunity to work with our travel trade partners to boost bookings now and to broaden travel itineraries, encouraging visitors to stay longer and explore further.”

ExploreGB Virtual accommodates all times zones with a scheduled program of one-to-one virtual appointments for suppliers and international buyers from both short and long-haul destinations. Delegates can manage their own diaries across the event with the virtual platform open daily from 06.00-23.00 GMT.

The event finishes on Friday, March 3 with VisitBritain hosting ‘PR Connect.’ Destination Management Organisations across England, Scotland and Wales will have one-to-one meetings with VisitBritain international teams, sharing stories to inspire international travellers to visit Britain now.