More than 330 global buyers will connect online and do business with 370 tourism industry suppliers and destinations from across the UK at ExploreGB Virtual 2022.
The five-day program of virtual events provides destinations and suppliers with the opportunity to promote their tourism products and services to top global buyers and forge valuable business connections.
Travel industry buyers from more than 20 countries, including Canada, are joining the event.
Over 10,000 pre-scheduled one-to-one virtual business meetings will take place during the event.
Commenting on the event, Tourism Minister Nigel Huddleston said: “ExploreGB is a brilliant opportunity for global buyers to see the best of Britain through our tourism suppliers. This year is set to be fantastic, with Her Majesty the Queen’s Platinum Jubilee, Birmingham Commonwealth Games and Unboxed 2022, so there is something for everyone to enjoy and Britain stands ready to welcome visitors from around the world.”
And VisitBritain SVP Americas Paul Gauger observed: “We are delighted to be hosting our flagship trade event, reconnecting Canadian and global travel trade buyers with British suppliers to do business, highlighting the latest tourism products, experiences and innovations, as well as reinforcing the bonds of exploration, cooperation and welcome.”
Gauger continued: “With the UK fully re-open and a year of landmark events, set to be global tourism draws, ExploreGB provides a timely and valuable opportunity to work together with our travel trade partners to build back visitor spending, broaden travel itineraries and encourage travellers to stay longer and explore further.”
ExploreGB Virtual accommodates all times zones with a scheduled program for international buyers from both short and long-haul destinations. Delegates can manage their own diaries across the event with the virtual platform open daily from 06.00-23.00 GMT.
The online event gets underway with VisitBritain’s ‘International Business Exchange,’ for UK suppliers to meet with VisitBritain in-country experts to get the latest market insights, followed by three days of one-to-one virtual appointments for suppliers and international buyers.